Strategy For Increasing Organic Traffic

SEO Strategy For Increasing Organic Traffic

The definition of an SEO strategy generally is a strategic plan which shows why, when and what. But there's more to a great SEO strategy than just that. Having a clear written strategy for SEO is critical to being effective, whether you're an SEO specialist or out-of-the-box website owner. There are four components to any solid SEO strategy:

 

In SEO audit we start by looking at the goal. Is it to increase website traffic? To gain brand recognition? To create a meaningful link to profile? Each of these questions can be answered with a simple "yes" or "no", but if your strategy lacks a vision, then you'll just be spinning your wheels... and not focusing on your true objectives.

 

Once you have a strategy, you need to make sure it's comprehensive. A comprehensive strategy includes a complete assessment of the target market, competitor analysis, competitive landscape & activity level, internal processes, ethical & quality guidelines, & best practices. The assessment process consists of five steps: Step One - Identify the target market. Step Two - Conduct market research to identify existing websites that are similar to your own, as well as new websites that may be potential competitors. Step Three - Analyze competitor activities. Step Four - Create a thorough business overview, describing the product and service, its marketplace reach, target audience, and other important business aspects.

The next part of any SEO strategy is to integrate your SEO process with the rest of your marketing mix. This includes using an SEO content writer, and using an effective SEO Google map or local search engine optimization tool. Most importantly, your strategy should include user testing, to understand what the target demographic is doing when they are surfing the internet. This will give you an idea of how you can improve your site and get the most benefit.

 

A final component to your SEO strategy is to use proven long-tail keywords. Long-tail keywords are generally targeted towards the user in their 20's or younger, with low competition. They are not highly competitive keywords, but rather words that searchers in your market would not likely to see shown on a sponsored listing on a Google Map. A Google map will show searchers where the nearest pizza joint is, but if they don't know where it is, they aren't going to arrive at it.

 

A gap analysis will look closely at how you are optimizing your content for long-tail keywords. For example, did you know that some of the highest search volume long-tail keywords are: pizza, travel, & cleaning service? These are easy to understand when you realize that the content you are optimizing for your website has to be easy to understand for people searching in your geographic area, and they have to be able to search in order to find your website. You'll then perform an analysis to see how many people are searching for those keywords per month.

 

Once you have determined your strategy maps, your last element is your organic traffic plan. Organic traffic is exactly what it sounds like - visitors who are completely unaware of your existence. These people will likely click on one of your links or banners, and will be in the audience of your target market, but won't ever arrive at your website. So, you must have your website optimized for this type of visitors, and you must drive them to your website in order to achieve organic traffic growth. There are several ways to drive these visitors to your site, but I'll outline two in particular below.

 

The first way is to make sure your website has a well designed and structured sitemap. The sitemap should include all of the pages that make up your website, and it should clearly show which page is maintenance of each individual page, and which pages link to which. The second way is to make sure your content marketing strategy includes plenty of articles linking back to your sitemap. The more articles you submit to article directories, the more links back to your site, and the more visitors you will have arriving at your site. However, I would recommend reading other people's content before posting yours to ensure the content is relevant and useful to others. Following this SEO strategy will increase the number of visitors you receive, but to achieve real organic traffic growth you will need to make sure you take massive action.

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